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From an academyto three studios

In 2017 we started as PTEX Fitness Academy. In 2022 we restructured as Allied Fitness Zone, bringing structured training to every member.

ABOUT US

Systems matter as much as talent

We started by developing coaches and teaching fitness education. Today that same rigour sits behind every member's journey, across three studios in Johor Bahru.

0Years & counting
0Studios
2017Since
OUR STORY

Our journey

2017
ORIGIN

PTEX Fitness Academy founded

Started with B2C personal training and introduced NASM-CPT certification, establishing professional standards and training foundations for the coaching team.

2022
REBIRTH

Restructured as Allied Fitness Zone

Extended from coach training to B2C personal training. Established the L-C-P-R structured training framework and opened our first studio.

2024
EXPANSION

Permas Jaya branch opens

Second studio operational, with Glofox and Trainerize digital systems syncing training records across branches.

2025
GROWTH

Adda Heights branch opens

Third studio launched. AFZ now covers three major areas in Johor Bahru, with Private Group Training and an enhanced online coaching system.

2026
NOW

Three studios. The system keeps evolving.

Nine years of operational experience with a growing team, developing toward a platform model and expanding structured training expertise to a broader scale.

WHAT WE BELIEVE

Our principles

01

Systems matter as much as talent

Good training isn't just about talent or willpower. It also takes a well-designed system that makes progress inevitable.

02

One coach is good. A team is better.

Master Trainers supervise and Senior Coaches collaborate behind the scenes, ensuring every decision is grounded.

03

Quick fixes are candy. Consistency is life.

We don't chase 30-day transformations. We aim for you to still be training on day 300, and getting better.

OUR TEAM

Management team

From training design to operations, every part of the system has someone accountable.

C

Camellia

Founder
J

Jeremy

Fitness Consultant
E

Emma

Senior Coach + Manager
N

Natalie

Master Trainer
L

Lead

Master Trainer

Austin branch

T

Ting Feng

Personal Trainer
Y

Yee Farn

Personal Trainer

Permas City branch

C

Chun Fei

Personal Trainer
C

Cha Yee

Personal Trainer
I

Ivy

Personal Trainer

Adda Heights branch

Y

Yuriko

Personal Trainer
W

Wai Hong

Personal Trainer
A

Allen

Personal Trainer
FAQ

Frequently asked questions

AFZ is a private coaching studio, not a gym. We don't accept walk-ins. Every member has a dedicated training plan and coaching team. You're not here to "use equipment". You're here to follow a structured training system.

Absolutely. Our system is designed to start from zero. The Onboarding Package gives you one month to get comfortable with the training approach, with no pressure.

Yes. You can book any coach within the same tier. You're getting the support of an entire team, with Master Trainers overseeing your training structure.

Pricing ranges from RM 1,000 to RM 4,000, depending on your training mode and coach tier. We recommend booking a free consultation first to find the right fit, then we'll talk pricing.

Yes. We support Roaming: Studio Coaching members can book same-tier coaches at any branch, and the system automatically syncs your training records.

READY TO START?

Want to know more?
Let's talk

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